Brand Identity and Logo Design Presentation.
Designed a logo and brand identity for Mission Youth, an umbrella for youth ministries at The Mission Chattanooga. The icon design was inspired by playful, hand-drawn forms and features ancient Christian iconography. This pairing is at the heart of the Anglican tradition of the Mission Chattanooga which seeks to embody the Via Media, or “middle way”, in which the seeming paradox of an ancient faith are held in tension with modernity. I illustrated the custom wordmark utilizing a breathtaking font by Madeline Odonoghue of Auckland, New Zealand. She’s a fantastic artist, and her typeface was exactly what was needed to capture the fun and childlike energry of The Mission’s Youth ministry. Film photography by myself.